Enyimba International FC will be among the new attendees in this year’s Soccerex convention holding in Manchester on the 4-6 of September.
Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football. Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content.
Now in its twenty second year, Soccerex has hosted 39 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by regional Forums.
This will be a significant step towards commercialization of Enyimba International FC, which would shift it’s economic model from government allocations into a revenue generating football club by harnessing the economic potentials of marketing, merchandising as well as branding. Other new attendees joining the Soccerex community this year are UEFA, Atletico Madrid, Borussia Dortmund, Celtic, the Dutch Football Federation and many other major sport brands.
Soccerex are also proud to announce that Facebook will be participating at both the Global Convention in Manchester, 4-6 September, and the Asian Forum in Doha, 4-5 December. The social media giant’s Sports Partnerships Lead for EMEA, Jerry Newman, will be sharing his expertise at both events, discussing Facebook’s collaborations in football and the many benefits the platform can give to rightsholders and other key stakeholders in the game.
Since it started in 2004, Facebook has been changing the way the world connects with the content they care about. Social media has impacted all areas of society including sport, and Facebook has supported the modernisation of football by enabling clubs to make and share different types of content for fans to view online.
When Manchester United and Wayne Rooney used Facebook Live to stream the player’s testimonial match against Everton, it marked the first game between two Premier League clubs to be shown live via the platform. Facebook continues to have a huge impact on the sport and has transformed the way football has been viewed online.
Jerry has worked in sport industry for more than twenty years, having previously working at the FA and Chelsea before his position at Facebook. His expertise and experiences lie in commercial, media, digital, CRM and marketing in sport and in particular, football. Having been head of Digital Marketing and CRM and Chelsea for five years during his eight year stay, his job saw him improving the club’s digital fan engagement for supporters all around the world.
At the Soccerex Global Convention, Jerry’s insights will be part of a digitally focused section of the event’s conference programme looking at topics such fan generated content, influencer marketing, broadcasting values and the media landscape. His knowledge and expertise will be hugely beneficial for rights holderslooking to maximise the use of the platform to meet the needs for their fans.
With Jerry’s roles at Facebook seeing him work across the Europe, Middle East and Africa regions, his contribution to the Soccerex Asian Forum will allow him to focus on Facebook’s approach to the Middle East , discussing how the platform can best be used to engage Arabic fans.
Jerry will be contributing to a thought provoking conference programme at the Soccerex Global Convention<https://www.
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